This blog is produced by students of the India: Business, Development, and the Global Supply Chain course led by Professor Kevin Kolben at Rutgers Business School. The students are completely responsible for the posts on this course, and Rutgers does not supervise or edit the postings.
We came through the dark archway into the dazzling light, intense heat and spectacular view of the Taj Mahal. Spectacular is such an inadequate word, we should pen a new one. Twenty five people diverse in almost every way but united in our response to the sight. Many of us had spent the previous evening walking through the crowded alley like streets of old Delhi on our way to Karim’s a kebab restaurant in this primarily vegetarian country. We had not yet lost Josh, gotten on the wrong train, had our guide threatened by police, been felled one by one by the stomach warriors of India or fallen in love with the women and especially children of the villages, but we were already fascinated and ready to begin our tour of two countries with our fearless leaders Professor Kevin Kolben and Harsh Dutia. We thank them for sharing this country with us and leading us on this journey to which they dedicated their time and their hearts. - Professor Judy Iskovitz (2010 Course)
Tuesday, March 2, 2010
Coca Cola 5 Rupees Indian TV Commercial
As discussed in our last class, here's a video of the 5 rupees Coke Commercial that runs on TV's in India. There are amny more on You Tube that give you a good flavor of Coke's marketing campaign in India.
That is very interesting to note since this ties into the class discussion of smaller product sizes which are more affordable to consumers in emerging markets.
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According to our handy currency converter...5 rupees = 11 cents!
ReplyDeleteThat is very interesting to note since this ties into the class discussion of smaller product sizes which are more affordable to consumers in emerging markets.
ReplyDelete